Content strategy • Social media marketing • Growth
Communications, content strategy, and growth at ownpath, an alternative design education platform. I plan and execute our top-of-the-funnel marketing efforts, including social media content and engagement, email marketing, outreach events & workshops, and community engagements. Our organic marketing efforts drive overall customer acquisition and brand awareness. My role involves content writing and strategy, social media campaigning, overseeing graphic and web design, and performing user research to better inform our campaigns.
Overview
ownpath focuses on making ambitious career opportunities available to early-career product designers through mentorship and community. My role focused on driving content initiatives that would reach our target demographic and translate to customer acquisition and community building.
Meticulously planned and executed our top-of-the-funnel content marketing
Consistent user research & market research
Product roadmap planning and new program launches
Community outreach and events
