Designer, Revisual Labs ↗
Creating thoughtful visuals for reliable and memorable data-led stories.
Revisual Labs (RVL) is an information design agency bringing together an interdisciplinary team of developers, data experts, designers and storytellers under one roof. Our work sits at the intersection of data and design. We bring out insights from complex information through actionable and memorable visual narratives.
Creative Producer, United Nations
Producing social media advocacy campaigns to ignite global action for the SDGs, including the official 2023 Water Conference.
I am one of four creative producers at the UN’s newly-formed Digital Campaigns Unit, a division of the Department of Global Communications in New York. We produced the official campaign for the 2023 Water Conference, published across the UN’s global social media channels. My responsibilities included pre-campaign research, content mapping, scripting and producing asset ideas and designing final assets. Additionally, we produced assets for an evergreen SDG 6 campaign and subsequently contributed to building a visual design system for the upcoming SDG Summit in September 2023 (in collaboration with Blossom, a creative agency based in Italy). Currently producing an upcoming "Peace and Justice" information campaign.
Communications Lead, ownpath ↗
Content strategy to help early-career product designers find programs to unlock their full potential.
How can ambitious career opportunities be made accessible for early-career product designers? Through my role at ownpath, an alternative design education platform, I led communications, content, community, and growth to bridge the gap between mid-to-senior career product designers, their career growth, and industry leaders. I planned and executed our top-of-the-funnel marketing efforts, drove all content initiatives including social media, blog, newsletter and email marketing, organized outreach events and workshops, and facilitated community engagements with design industry leaders. Focused on high-quality content targeting mid-to-senior career designers, our organic marketing efforts drove our overall customer acquisition and brand awareness. In addition to our overall communications and content strategy, I oversaw our brand and web design, interviewed ownpath's mentors and industry leaders to produce stories about design and people, packaged and launched two new programs (the User Research Fellowship and the Design Residency) and our new series of standalone workshops, performed user research to inform upcoming campaigns, and led our online and in-person community engagements.
Communications, Kogia ↗
Initiating a new chapter in communications for conservation with the exceptional team at Kogia, a non-profit media library and production studio dedicated to preserving marine life.
Freelance Creative Professional
Building beautiful brand identities from scratch.
Specializing in brand design, content writing, website design, photography, and brand consulting, I ran my own creative studio full-time for 3+ years. Possessing a proclivity for building brand identities from scratch, I enjoyed blending strategy and aesthetic appeal to optimize a brand's positioning. I have executed design projects from ideation to launch for 15+ brands, and I have worked with a total of over 30 clients. Some of my select clientele include FAE Beauty, Myst Cosmetics, Venus Infotech, Bridegenie Inc., Hamsa Environmental, Co-CreATe 19 + 20, Skibay Asia, and Straton Composites, among many others.
Creative Head, Inner Goddess ↗
Increasing financial literacy in women through creative social media campaigns and gamified workshops.
Spearheaded design, social media campaigns, outreach, and content strategy for our financial workshops over 5 years. As a part of the executive team, I also co-created and facilitated 20+ workshops and webinars on investing in mutual funds, budgeting, and other aspects of financial planning. My role also involved outreach partnerships, brand awareness, lead generation, customer acquisition, and community engagements. I thoroughly enjoyed using social media campaigns as a device to increase financial acumen in women. Having set up the organization's brand identity, I also led a team of 3 interns to oversee our marketing campaigns and merchandise wing - Goddess Merchandise.
Product and Design, Mithra Trust ↗
Designing resourceful products for mental health improvement.
Product ideation, design, and execution for Mithra Trust, a mental health support organization. I was the key co-creator of The Meh Kit™, along with the Founder, Bhairavi Prakash. The kit is a self-discovery tool to ride out episodes of depression. I also co-created and designed, Sky is the Limit, an 8-month-long mental health awareness campaign that catered to corporate employees.
Business-Research Associate, Kyvor Genomics ↗
Directly working with the Chief Business Officer of cancer genomics start-up Kyvor Genomics, I worked on investment deck research and creation, assisted with business strategy and research, competitive analyses, and market research, along with managing in-house operations and overseeing the company's branding and communications. I also worked closely with the CEO and CSO in optimizing the company's evolving genomics report format, scientific presentations, and press releases.
B. Sc., Biomedical Sciences
Behind the scenes of a "Sustainable Spending" workshop I facilitated for Inner Goddess.
In conversation with product designer Srinivas Teja about all things design and impact.
Guest article for Brandcurry, a repository of responsible homegrown brands.
A small written piece published on InFrame Magazine's The Great Indian Art Project.