Brand design • Social media marketing • Communications
Increasing financial literacy in women through creative social media campaigns and gamified workshops.
Spearheaded design, social media campaigns, outreach, and content strategy for Inner Goddess's programs over 5 years. As a part of the executive team, I also co-created and facilitated 20+ workshops and webinars on investing in mutual funds, budgeting, and multiple other aspects of financial planning. Some of our key highlights include Gamevest (a gamified workshop on investing in mutual funds), (i)nvest (a free guide to understanding how mutual funds work), and a comprehensive personal finance webinar series attended by 200 women.
Approach
A critically important yet overlooked life skill amid women, our approach was to make investing and personal finances fun. It was prudent to represent financial information through visually engaging assets, captivating and relevant narratives, and in a fun and lighthearted manner.
Inner Goddess impacted 3000+ women over the course of 5 years through workshops, campaigns, and webinars.
75% of the women who attended Gamevest started their investing journeys within 3 months of the workshop.
