Graphic design • Research • Information design
I utilize information design to support call-to-action campaigns for a climate awareness initiative, Better Planet Collective. The climate crisis is a largely interconnected and multifactorial issue - it is of paramount importance to condense these intricacies into easily conceivable graphics, encouraging more people to advocate for change. The campaigns for Better Planet Collective propelled people towards taking small yet significant steps that would translate to climate action.
Signatures for verified and impactful petitions
Extensive re-sharing about awareness issues
Individual lifestyle actions
Responsible decision making
Comprehensive climate issue breakdowns
Outcomes
BPC's campaigns observed high rates of engagement on Instagram. Despite being a nascent initiative, the page reached 5000+ accounts with a single post about responsible wildlife tourism and gained similar rates of engagement thereafter.
