Brand identity • Packaging design
Brand identity design for CRYSTL Honey, a family farm's new line of 100% pure honey. Tasked with building the brand from scratch, I established CRYSTL's brand name, set up the visual identity, and designed the product's packaging.
Approach
A homegrown and authentic family business, CRYSTL required a deeply dedicated branding process. I liaised closely with the founders to fully imbibe their brand story, values, and vision to channel their passion into the brand's identity.
Customer research and testing to finalize the brand name
Logo sketches with multiple iterations
Print-compliant packaging design optimized for sales
